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Pricing Your Work in Today’s Market
November 3, 2016 6:00pm-9:00pm
mid-town Manhattan (address will be emailed to attendees)
Instructor/Leader: Judy Herrmann
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  • Advanced tickets required
  • Send Check (made out to PWP) to:
    Barbara Nelson
    340 Haven Ave. (#3J)
    New York, NY 10033

The question most asked among visual artists of all genres and experience is “What should I charge”. This seminar will help you frame some guidelines.

For many still and motion photographers, pricing commercial assignments and fine art work has become a blind guessing game where you lose if you’re too high or if you’re too low. And, when you ask about pricing the answer always seems to be “it depends.” How can you figure out the fair market value of your work or what clients really want and value when it’s so hard to get answers?

In this exciting new seminar, Judy Herrmann tackles this question by sharing case studies, interviews and examples that will help you understand pricing from your clients’ and collectors’ perspectives, providing actionable tips you can start using right away, and showing you how to maximize your value and get paid what you’re worth. Time will be scheduled for Q&A.

Limited to 50 people.

FEE: $45.00 for PWP and ASMP Members, $55 for Non-Members

Since 1995, Judy Herrmann’s energetic and inspiring seminars on smart business practices have helped thousands of photographers compete more effectively. A past National president of ASMP, Olympus Visionary and recipient of the United Nations IPC Leadership Award, Judy created and hosted ASMP's popular Business as unUsual webinar series and served as an ASMP sponsored speaker for over 12 years. As a partner in Herrmann + Starke,, her distinctive imagery for advertising, editorial and corporate clients has won recognition from Graphis, Communication Arts, Lurzer’s Archive and numerous award annuals. Judy is currently developing a comprehensive online course that will help photographers price their work and get paid what they’re worth. Learn more at